You might have heard that Groupon recently reached 115 million subscribers according to Arbitron. Is Groupon really the best thing since sliced bread? Groupon paints a rosy, idealized picture. You take no risks, they promote your products, and you get lots of great customers stampeding in your door. Everyone lives happily ever after. This is a fantasy if ever there was one. You know the adage: if it sounds too good to be true, it probably is. Don’t get me wrong; I’m not saying Groupon is a scam. I am saying, however, that there are real risks. Done incorrectly, a Groupon Read the Rest…


