You might have heard that Groupon recently reached 115 million subscribers according to Arbitron. Is Groupon really the best thing since sliced bread? Groupon paints a rosy, idealized picture. You take no risks, they promote your products, and you get lots of great customers stampeding in your door. Everyone lives happily ever after. This is a fantasy if ever there was one. You know the adage: if it sounds too good to be true, it probably is. Don’t get me wrong; I’m not saying Groupon is a scam. I am saying, however, that there are real risks. Done incorrectly, a Groupon Read the Rest…
Archive for the ‘Social Media’ Category
There are no black-and-white answers to questions like this, so I’ll answer this question with a few other questions. What benefit(s) do you see in being there? If you develop a presence on Google+, will you have time to meaningfully contribute on a regular basis? Are your customers or potential customers on Google+? If so, what are they doing there? My honest take: wait. At this point, the future of Google+ is uncertain. They are competing directly with Facebook. Most people on Google+ are also on Facebook, so your time is probably better spent there. I might make an exception Read the Rest…
Tags: Google+, social media
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